Matthew McConway

Social media and my practice

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I’ve never really used social media as a way of showing my work. Part of this comes from a general discomfort I feel with those platforms—scrolling, posting, performing for an audience that I don’t really know. It doesn’t feel natural to me, and I’ve preferred to keep my work within more direct or personal contexts. I’ll sometimes use messaging functions to arrange freelance jobs or to keep in touch with people I’m working with, but beyond that I don’t post at all. For me, it’s felt like the healthiest way to separate my practice from the noise of social media.

At the same time, I know that social media can be an important tool for artists. It offers a space to share work instantly with a much wider audience, to connect with collaborators, and to be visible to curators, clients, or potential commissioners. In many ways, it acts as a public portfolio that is always accessible. For an artist trying to build a freelance career, that kind of visibility can make a real difference. While I’ve chosen not to engage with it so far, I recognise that learning how to use social media more actively could help me reach opportunities that would otherwise pass me by. The challenge is finding a way to use it that feels authentic and sustainable, without losing the personal boundaries that matter to me.

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